FANBASE BUILDER COURSE
How does a website fit in to your online ecosystem, and do you really need one?
We'll consider your communication channels and how a website sits among these, and what role a website plays in 2023. Next we'll consider the options for building and managing your home on the web.
Closely related is the question of sales: music, merchandise, tickets and experiences. We'll discuss when is it time to sell? what should you sell? how do you go about it?
delivered by jESSIE
Jessie Scoullar is the owner of and chief strategist at Wicksteed Works, a London-based agency empowering artists and brands to maximise their potential through connection, communication and coordination of kick-ass direct-to-fan marketing and retail campaigns.
With a focus on email marketing, CRM and ecommerce strategy, Wicksteed Works clients past and present include PJ Harvey, Laura Marling, UNKLE, Mumford & Sons, Paul Kalkbrenner, Elvis Costello, Noel Gallagher's High Flying Birds, Bic Runga, Neil Finn, Brooke Fraser, Max Cooper and Paul McCartney, as well as a range of hand-selected creative businesses. Alongside providing marketing advice to more than 250 Help Musicians grant awardees, Jessie has published industry guides on membership and fan clubs, as well as the first comprehensive comparison of direct-to-fan music marketing and retail services. She cut her teeth on the world of direct-to-fan in the fast-paced environment of Topspin Media's Creative Services team. Before leaving her native New Zealand in 2007, she worked with CRS Management and practised as a commercial solicitor.