WEEK 6: Your Pathway Into Music, Planning Your Release & Campaigns On A Budget

Your Pathway Into Music (Phil)

How do you go about building a fanbase and a business around your music-making? In this session we breakdown the career of a frontline artist into ten steps, discovering that the conventional music industry only really gets properly involved around about step four. What do artists need to do to build momentum during the DIY Phase? What tools and programmes offer support? And what are future music industry business partners looking for when seeking new artists in which to invest time and money?

Planning Your Release (Chris)

Once you've made the record, how do you get it to market? How do you plan, deliver and evaluate a release campaign? This session explains the different ways to get music streaming and what services you can expect from a DIY distributor. It looks at the different ways you can go about promoting the release and encouraging people to listen. What role do media, playlists and other influencers play in getting your music to an audience and growing your fanbase? 

Campaigns On A Budget (Phil)

DIY Phase artists are unlikely to have the resources of a label, but what do their release campaigns look like? We will at least have £500, supplied by HMUK. What are the best ways to spend it to support your release, tour or fanbase-building programme? What are the pitfalls to avoid?.