FANBASE BUILDER COURSE
Your Pathway Into Music (Phil)
How do you go about building a fanbase and a business around your music-making? In this session we breakdown the career of a frontline artist into ten steps, discovering that the conventional music industry only really gets properly involved around about step four. What do artists need to do to build momentum during the DIY Phase? What tools and programmes offer support? And what are future music industry business partners looking for when seeking new artists in which to invest time and money?
Planning Your Release (Chris)
Once you've made the record, how do you get it to market? How do you plan, deliver and evaluate a release campaign? This session explains the different ways to get music streaming and what services you can expect from a DIY distributor. It looks at the different ways you can go about promoting the release and encouraging people to listen. What role do media, playlists and other influencers play in getting your music to an audience and growing your fanbase?
Campaigns On A Budget (Phil)
DIY Phase artists are unlikely to have the resources of a label, but what do their release campaigns look like? We will at least have £500, supplied by HMUK. What are the best ways to spend it to support your release, tour or fanbase-building programme? What are the pitfalls to avoid?.
dELIVERED by
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Phil Nelson – artist manager, lecturer, researcher
Phil has been an Artist Manager since 1988 managing first The Levellers who achieved 1 Platinum, 5 Gold records with Phil. During Phil’s tenure the band headlined the Glastonbury Festival before starting their own 15,000 capacity Festival Beautiful Days Festival. He went on to manage The Longpigs (1 Gold record and Brit Award Nomination), and current clients include Grammy and Ivor Novello winning Matt Hales / Aqualung / (1 Gold record), Duke
Special (1 Platinum record), and Sweet Billy Pilgrim (1 Mercury music prize Nomination.) Phil was the Vice Chair of the Music Managers’ Forum from 1997-2007. He co-founded The
Great Escape Festival and now runs the Education conference at TGE and Pathways Into Music with Chris Cooke. Pathways is a not-for-profit organisation launched to support music educators and music talent development programmes around the UK and beyond, and to help early-career music-makers plan their personal pathways into music. Phil is Principal
Lecturer for the MA in Popular Music Practice at BIMM University, London.
Phil is a lapsed bassoonist.
